Cleveland SMC E-Book

I’m excited to announce that the Cleveland Social Media Club has launched its first e-book, “Welcome to Social Media!” There’s a lot of great content about using social media professionally and personally —  and lots of different points of view. It just goes to show how many smart people there are right here in Northeast Ohio!

Check out the e-book below or find out more about the cool project here. I wrote a chapter on measuring social media and determining ROI. Good stuff!