Sprinkle, Sick and Spring?

Happy Monday! We had a schizophrenic weekend in terms of weather. We started off with some sunny and 70 degree weather and ended with 30s and rain. Thus is Cleveland’s spring!

With the warm weather on Friday, it was the perfect day to enjoy a brightly colored smoothie.

Our carefree Friday ended early though, with a call from daycare to pick up a sick FW. So we spent time on the porch with a sick toddler — at least we spent the afternoon outside enjoying the warm weather.

We continued with pizza for dinner on the porch.

Saturday morning started with a trip to the lake to watch the fish and the geese. FW seemed to be feeling a little better.

FW loved looking at the fish, but here’s a picture of the geese.

Then, it was time for brunch for me!

My friends are the best; they threw me a little sprinkle to celebrate baby #2, and I am so grateful.

That afternoon, we had plans to go to an Indians game. B and I were going to drop off FW and go out, just the 2 (or 2.5) of us. But things changed when FW’s fever turned into a stomach flu when he threw up while sitting on my lap. Toddler sick with a stomach virus and fever does not make for a good combo. We hung out with him the rest of the afternoon and he seemed to be feeling a little better by nighttime.

Since B’s mom already had plans to watch FW she came over after we put him to bed and B and I went out to dinner. It was our first grown up date in a while and it was fun! We had a pretty good meal at Trentina, followed by some ice cream.

This was our dinner – see that candle? It was made of beef – so when it melted you dipped your bread in it!

Of course, I had room for dessert. Cookie butter ice cream – even though it was 30 degrees (B thought I was crazy).

Sunday was a pretty lazy day. It involved lots pouring rain, so we stayed inside with FW while he recovered. We did do a little shopping and I finally got to take advantage of this!

That evening, we had dinner at B’s parents’ house and celebrated his sister’s birthday! FW loved singing happy birthday – it’s one of his new favorite songs!

We also watched the Cavs game … sadly, they lost, but FW had his gear on.

Some questions for you:

  • Are you watching playoff basketball?
  • Did it feel springlike near you?

I’m linking up with the weekly wraps!

Another Weekend of Us (40 Weeks Pregnant)

This is what weekends look like when you’re just about 40 weeks pregnant:

A dinner date in Little Italy.

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Lobster pasta is a must.20160617_202342

As is dessert. Ice cream and macarons.20160617_213419

And Saturday morning long walks. Just cos I’m about to pop doesn’t mean I can still for too long…20160618_124106

Checking out new places in the Flats.20160618_123316

And relaxing in reading gardens.20160618_140125

When it’s 80 degrees, popsicles go really well with flea market shopping.20160618_152242

And you can’t forget to get excited with seeing your Cleveland pride everywhere.20160618_154600

And impromptu Saturday night dinner dates where all you want is pizza.20160618_192837

And succumbing to pizza cravings. Yes, Italian two nights in a row. Citizen Pie deserves the hype. This thin crust was amazing.

pizza

Sundays start with Father’s Day brunch for B – French toast with a berry compote and some homemade whipped cream. I don’t make brunch often – but wow, this was good.

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And cleaning and then making some granola for the week (or who knows when).

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And another walk – this time with Nicole – the birthday girl! I didn’t snap a pic of us, but I did snap a pic of my shoes. Because – proof – I can still see my feet (but barely!).

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And enjoying a summery dinner with B’s family.

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And then watching the Cavs game … CAN YOU BELIEVE THEY WON?

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We of course had to go out and celebrate with about a bazillion other people in CLE.  I may have been the only 10 month pregnant chick out there (and got plenty of high fives and funny comments) but it was worth it!

Some questions for you:

  • Do you get restless if you sit for too long?
  • Did you watch the NBA finals? Who did you root for?
  • What’s on your end-of-June bucket list?

I’m linking up today with ErinKatie and the weekly wraps.

WIAW: Wine and Gold for the Cavs

Phew. Why is it that the week after a short week always seems the longest? In any case, this What I Ate Wednesday is in celebration of the Cleveland Cavaliers. We’re in the finals (a rematch against the Golden State Warriors – ugh) and this day of eats included a celebration in honor of the Cavs – including a wine and gold-themed happy hour!

But I’m getting ahead of myself. Let’s start with the morning. For breakfast I was seriously craving some fruit. Like big, juicy, melon. Thank goodness we had some watermelon in the office and I had just cut open a cantaloup the night before – I made myself a large fruit salad (watermelon is hiding below) and some overnight oats.

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For lunch,  I had plans to meet up with B and we had a lunch date at my favorite bakery/sandwich/salad place downtown – Stone Oven. Janea’s salad will forever be my favorite.

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Then, the happy hour I was talking about! Our office had a Wine & Gold-themed Happy Hour to celebrate the Cavs getting into the finals and that meant some wine/gold food, drinks, etc. I baked red velvet cupcakes with gold frosting to contribute.

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We also had a dunk contest – I came in 2nd somehow! No doubt it was for creativity – and lucky (I somehow got it in).

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Dinner plans had to get changed – B and I were going to go out with friends on E 4th while the Cavs were on but we were starving and places were too crowded – so instead we just heated up some leftover quinoa enchilada casserole and ate it with avocado, sour cream (leftover from the red velvet cupcake recipe) and plenty of tortilla chips.

E 4th street getting crowded

E 4th street getting crowded

blurry dinner pic (many more tortilla chips consumed but not pictured)

blurry dinner pic (many more tortilla chips consumed but not pictured)

And that sums up my day of eats! Now, some questions for you:

  • Are you rooting for anyone in the NBA finals? Who?
  • What’s your favorite fruit? Least favorite?

December FLEW by

Whew. I don’t know about you, but the past few weeks have been a whirlwind. Between holiday parties, cookie exchanges, dinners with friends, baking, and more – the past month has flown by. And I’ve loved every minute! We’ve had such a great December – here are some of the highlights from this past weekend, week and month:

lights in playhouse square

Running with Nicole! Me and my running bff finally got back outside and enjoyed a few runs the past few weeks. Some were incredibly warm and I wore shorts! Others were more seasonable. But it was great to get out there again after a few too many indoor treadmill runs and enjoy the morning and sunrise. And stop and take pictures of the Terminal Tower all lit up for the holidays!

running-tower city

Going to a Browns game for Monday Night Football! On one of the seasonably warm days, B and I snagged suite seats to a Browns game thanks to his work. The game wasn’t that great – we ended up losing at the last second and it ended after midnight. BUT, it was still fun to enjoy live Monday Night Football and inside the warmth of a suite.

browns suite

Going to the Cavs game. And having suite seats (yes, again). Through B’s work, we were able to enjoy a Cavs game. I prefer basketball to football (inside, faster paced, better fans, shorter games…) and had a great time. Even the food was good! Seriously – look at that grilled cheese. At a game!

cavs game

cavs game food

Celebrating the holidays with coworkers. Our office holiday party was at a fun restaurant/bar this year, Happy Dog, that features hot dogs and tater tots with tons of toppings. And arcade games. t was fun to celebrate the season (and a great year!) with my coworkers. Their hot dogs are really good – especially their vegan dog, which tastes more like an Italian sausage. I had a really good vegan dog with a garlic sauce, mozzarella, bacon, onions and mushrooms. Plus some tots!

office holiday party

happydog

Ringing in the holiday season with other BC grads. B and I are in charge of our alumni association and planned this year’s holiday party. We were excited to go to a new place – Bold Food & Drink on the East Bank of the Flats – and had a great turnout. I love meeting new BC grads living in Cleveland – they’re here, but not so easy to find!

bc holiday party

Enjoying the final Ladies Craft Beer Society of 2015. This year, we opted to do a holiday dinner to celebrate a great Ladies Craft Beer Society and wish good luck to the three ladies in our group who are pregnant. One of them – Reanna – is due any week (!!) so it was great to see her and the other girls and enjoy a night out. And do a final craft for the year 🙂

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Dining out with the Carney ladies. Each year, my sisters-in-law and I opt to celebrate the holidays with an experience as opposed to gifts – this year the holidays snuck up on us and we only had time to plan a dinner. Still, it was a great night for wine and pizza and fries (dinner of champions!) at Bar Cento and to catch up before the craziness of the holidays sits in.

girls night dinner

We did quite a few other things this month – going to see the Cleveland Orchestra, out to dinner in Uptown, grabbing drinks with friends, seeing the From Monet to Matisse exhibit at the Cleveland Art Museum and more .. it has really been a great month! I can’t believe December is nearly over and we’re already talking about 2016. Which undoubtedly will be a great year 🙂

holiday flowers

Some questions for you:

  • What are you most looking forward to about the rest of December?
  • Have you ever been to a Monday Night Football game?

Linking up today with Erin for my weekend snapshot post, Katie for MIMM and of course, the weekly wraps.

Cavs Bookends

It was a weekend that started and ended with the Cavs. Since my NBA team is in the playoffs, that means plenty of game watches, as well as very little sleep. I think there’s a math equation in there…

This city is All In!

This city is All In!

This week I was lucky enough to have a visitor in town for a few days – Katie, one of my roommates in college, was in town from Seattle! She had a wedding to go to but came in a few days early and got to spend some time with me and B. Which meant some dinner at Noodlecat, patio drinks, and a game watch that went into the weeeeee hours of the morning.

We ordered every steam bun on the menu

We ordered every steam bun on the menu

To say downtown was crowded is an understatement

To say downtown was crowded is an understatement

patio drinks

patio drinks

game watch at Thirsty Parrot

game watch at Thirsty Parrot

That didn’t stop us from getting up early on Friday for a scenic run before work together.

Sweaty selfie with the city in the background!

Sweaty selfie with the city in the background!

Friday night I was pretty tired and was craving some hummus and vegetarian foods so B and I hit up Flaming Ice Cube. We started with the hummus appetizer and I enjoyed their sunshine salad with tempeh.

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It was a relaxing night – B and I stayed up watching old episodes of Little Rascals, and then Katie and I caught up while I tried to keep my eyes open.

Saturday morning B and I said goodbye to Katie and then went for a run around the city. It was the first time that I’d seen a deer in downtown – how cool is that?

5 foggy morning miles

5 foggy morning miles

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Then I had to work an event for a client. We were giving out free ice cream, chocolate truffles and more in Tremont – not a bad event to work, huh?

Chalk art during event

Chalk art during event

After work, B and I hit up Hingetown for some beverages – coffee for him and kombucha for me. I had plans to go to the Flea but by the time my work event ended, it was pretty much too late 😦

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colorful kombucha

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So instead, B and I then decided to take a walk around downtown. It had turned into a gorgeous day (no more fog/clouds) and walking to the water seemed like a great idea.

Water <3

Water ❤

love this view of downtown!

love this view of downtown!

B had picked up some fish, veggies, cheese and bubbly while I was working so he made dinner! I loved everything about this meal.

pre-dinner bubbly drink - limoncello, champagne, blueberries and basil

pre-dinner bubbly drink – limoncello, champagne, blueberries and basil

finished dish

finished dish

Sunday morning started with an easy 5k on the treadmill and some elliptical and 8 min abs. The last time I did 8 min abs I was sore for DAYS so I’m expecting to feel it tomorrow and beyond 🙂

Then, while B played golf I attempted to be productive. I went for a walk, did some meal prep and baked cookies.

Salads, chicken and quinoa

Salads, chicken and quinoa

ALL IN cookies - peanut butter oatmeal with "wine and gold" M&Ms

ALL IN cookies – peanut butter oatmeal with “wine and gold” M&Ms

Sunday evening I went to a friend’s house for a Cavs game watch (boo another lose :(). She had plans to watch the game outside on her back porch, but the rain prevented that from happening. Instead, we projected it in her living room with a wine and gold themed feast – seriously everything was wine and gold — from the appetizers (wine and gold cheese, yellow peppers and tomatoes with hummus) to the main dishes (hot dogs and mustard, beet veggie burgers) to the desserts (red velvet cupcakes with a gold cream cheese frosting).  I went to bed stuffed but hopeful that we’ll win the next one!

winegold

Today starts half marathon training for my race in August. It’s supposed to be a hot and humid morning – hopefully not all OF my summer runs are like this!

All in all it was a pretty good weekend!

Questions for you:

  • Do you have any summer races planned?
  • Have you ever watched Little Rascals? The TV show or movie?

 

WIAW #18: Baseball and Basketball Games

Happy Wednesday – are you ready for another What I Ate Wednesday? These were my eats from YESTERDAY. I tried to switch things up a little bit in my eats – starting with breakfast. For those of you who follow me on a regular basis, you know I typically eat egg whites and veggies in the morning – I started it with a little different food! Here we go:

The day started with a 5-ish mile run with Nicole around downtown! We made sure to run by the Q (Quicken Loans Arena) where the Cavs are playing in the NBA playoffs. There were already news stations parked downtown (ESPN, etc.) and the streets were alive and decorated. Before the run I had a spoonful of honey and some water.

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My post-run breakfast was a homemade yogurt parfait. I had leftover yogurt at work from our last week’s smoothie party – Dannon Light & Fit – which I mixed with some frozen berries, chia seeds and flaxseed. Yum!

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For lunch, I had made myself a salad. I typically have leftovers but I decided to give B the leftover stir fry for today and instead I had a salad with chickpeas, quinoa, a Heinen’s veggie burger, carrots, radishes and black beans. No dressing  – I’m super picky about the dressing and didn’t have any homemade dressing available.

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Snacks the day included a nectarine, lots of herbal tea (my office was freezing!), some radishes, some mints and a handful of nuts. Nuts not pictured.

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B made me dinner – some whole wheat pasta with sausage from our CSA and sautéed zucchini and shallots. It was soo good and luckily I got home from work about 6:45 and we had time to eat before heading to the Indians game.

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We ended up spending the evening at the Indians game BEFORE watching the Cavs game so my after-dinner snack was a beer at the ballpark. I didn’t realize it was going to be this big and I admit I didn’t finish it all. I maybe should’ve gone for the ice cream 🙂 We enjoyed spending time in the ballpark watching the Indians (they lost :() but also spent time in the ballpark bar and watched the Cavs game – and watched the Cavs win!! What a perfect ending to a Tuesday … is it Friday yet?

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Hellllo ginormous beer

Me and Nicole at the Indians stadium bar watching the Cavs game

Me and Nicole at the Indians stadium bar watching the Cavs game

That was it! That was my day. How did I do? Two questions for you:

  • Who are you rooting for in the NBA Finals? Cavs? Oakland? Nobody?
  • What’s your favorite ballpark food? If we hadn’t eaten dinner I would’ve gotten a pretzel or veggie burger. Or ice cream 🙂 

Can I have another 3-day weekend?

Happy unofficial start of summer! It was the perfect introduction of summer this weekend – a 3 day weekend filled with family, food and pretty much perfect weather. Prepare for a post filled with lots of photos!

Friday night my parents came into town from New York! They got into town just in time for dinner and we walked around downtown for a little (I got to show them the new Heinen’s!) and then headed to Uptown. We had reservations at L’Albtross and the food was soooo good. I seriously love Zach Bruell restaurants and my parents were impressed with their food. After dinner, we walked around Uptown for a second and got dessert at Coquette Patisserie – it was a French food filled evening, I suppose!

My parents enjoying dessert

My parents enjoying dessert

All the sweetness!

All the sweetness!

Saturday, we typically hit up the West Side Market, even when my family comes into town – but this weekend, instead, we decided to try something new – and this meant going for a hike in the ‘burbs. We headed to Squires Castle for a few photos and a nice cool hike in the woods. A little different than our typical more urban walk throughout downtown!

B and I - in nature!

B and I – in nature!

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After our hike, we stopped off in downtown Willoughby for lunch at the Willoughby Brewing Company – it was my first time there and we all enjoyed our meal.

 

By the time we got downtown again, it was almost time for our late-afternoon plans – Indians game! We didn’t have 4 seats tighter, but instead had 2 sets in the 2nd row behind third base and 2 seats in the upper deck. B and my dad got the good seats, and I got the super high seats with my mom. What a fun afternoon! My mom and I enjoyed watching the game, chatting and of course taking selfies.

our super high bird

our super high bird

Baseball game selfie!

Baseball game selfie!

 

We hadn’t been hungry for food during the game, so we opted for Vietnamese for dinner. I love me some Vietnamese cabbage salads – we also feasted on Bun, Pho, spring rolls and more.

ginormous salad

ginormous salad

My parents typically only spend one full day in town when they visit, but since it was a 3-day weekend they were able to also stay for half of the day on Sunday! We started off the day with a visit to the Sunday Market in Hingetown.

Dad and I at Cleveland Tea Revival

Dad and I at Cleveland Tea Revival

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After walking around and of course a few purchases, we hit up brunch in Ohio City at Heck’s.

Cheating on Phuel with another yogurt parfait!

Cheating on Phuel with another yogurt parfait!

And then my parents were off 😦 During the afternoon, B and I ran a few errands, spending waaaay too much time (and $) in Target, before feasting on leftovers and heading to the bar to watch the Cavs game. Thank goodness we brought home a win!

A porter during the game

A porter during the game

Time for  a win!

Time for a win!

I need a cavs shirt

I need a cavs shirt

Monday morning started off with a longish run – now that I’m not training for anything right now, it’s somewhat enjoyable not to have any scheduled long runs; however, I do miss them sometimes! I got in 7.5 miles before B and I hit the driving range.

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I don’t actually know what I’m doing when I hit golf balls … but B does!

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Then it was time to prepare our contribution to our Memorial Day BBQ – an appetizer from our Recipe Girl cookbook – and then it was cookout time!

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My plates from the barbecue – definitely enjoyed chicken, ribs, pork tenderloin, potato salad, and of course ice cream, cookies and local beer. Hope you had a fabulous Memorial Day weekend!

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my plate!

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New – from Platform!

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vanilla, strawberry, mint chip AND a delicious cookie

 

 

Some questions for you:

  • Do you golf?
  • Which flavors of neopolitan ice cream do you like? I love vanilla and strawberry – but hate chocolate!

 

It’s SPRING!

First – happy Marathon Monday! Good luck to all the runners competing today and I’m so jealous of all you Bostonians enjoying the day off and cheering on the competitors. It’s been 7 years since I lived in Boston and I still miss Marathon Monday!

Now, onto the weekend. We had the most beautiful warm, sunny, springlike weekend in Cleveland. It was sunny, 60s and just absolutely positively a great weekend to be outside! So of course we tried to get in as much outside time as we could.

Friday night B and I strayed from our usual Flaming Ice Cube (they no longer have my favorite, kalebouli :() and opted to try out some new pre-long run eats – Phuel. I’ve eaten there before, but not before a long run. I had the ratatouille with polenta and a kale salad. Not bad!

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Saturday morning B and I headed out for a 10 mile run. After last week’s failed 9 miler I was not feeling so confident – and I was still somewhat sick – but we got it done! Was it a good run? Notsomuch. But did I complete 10 miles? Yes!

Near the end of my run

Near the end of my run

After the run, it was time to get to the West Side Market to pick up some items for our afternoon plans – making dinner for the women and children at the Moriah House of the West Side Catholic Center. B and I are in charge of the Cleveland Chapter of the Boston College Alumni Association and each year we plan at least one service event and this year was making dinner at the shelter. We had a great turnout and made some delicious chicken, potato salad, bean salad and salad for the families.

preparing dinner (I'm not doing much in the background)

preparing dinner (I’m not doing much in the background)

the whole group

the whole group

Then we headed off to one of my favorite local bars, Platform Brewery, to celebrate. I also got to meet up with Nicole and Reanna – I missed my monthly Ladies Craft Beer Event because of our service event, but we were able to catch up over a few local brews.

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Just a photo of Platform

And then time to celebrate Ali’s birthday at Nano Brew. I’ve known Ali for 7 years and still haven’t met many of her friends, so it was nice to put some faces to names.

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Sunday morning started off slow – I haven’t been out past midnight in a while (#gettingold #turning30) – but still managed to get in an EASY workout –  a little bit of ellipticalizing to shake out my legs after Saturday’s 10 miler.

During the day Sunday, B and I cleaned house. Well, B pretty much did most of the cleaning (he is a cleaning machine!) and I helped out by dusting. Guess spring cleaning was needed – our apartment looks great now! It was also 70 degrees out, so we decided to take a walk down to the lake and enjoy the great temps and get in some steps. Then it was game time! We watched and listened to the Cavs playoff game – they beat the Celtics! Woohoo.

I love water ...

I love water …

great day out!

great day out!

Oh and our evening ended with Sunday family dinner at B’s parents house and Sunday sundaes. All Sundays should end that way, right?

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Some questions for you:

  • Are you watching the Boston Marathon today? Do you know anyone running?
  • What’s your go-to sundae topping? whipped cream and candy 🙂 This week I tried gummy bears – but ate them separate from the ice cream.

 

 

It’s My Birthday!

I had a somewhat big birthday this past weekend. That’s right – I officially am no longer in my twenties.

me at 20

me at 20 with my friend and roomie Cait at BC. Look the same, right? Ha!

I don’t know if it has hit me yet – I know a few of my friends who had minor freakouts when they hit thirty. Other friends at 29 set up “30 before 30” checklists and in a year tried to check everything off their list. Maybe it was the fact that we just got back from a big vacation and I honestly hadn’t had time to think about it, but none of that happened to me. In fact, I somewhat forgot about my birthday (I know, yipes!) until about a week before and then didn’t really have the chance to process it and then it was here! Don’t worry, if I have a freakout or something I’m sure I’ll share it with you. Maybe when I hit 31?

Anyway, thank you to all the friends, family and coworkers that made my birthday celebration SO special. B originally wanted to plan a trip somewhere warm and while I wouldn’t normally turn down a weekend warm weather getaway, we had just gotten back from Asia and I was happy to have the weekend to spend in Cleveland. And it was a pretty fabulous weekend! Some highlights:

Going out to dinner at Flying Fig. B and I split their bread board, bacon wrapped dates, a goat cheese salad and homemade fig ice cream. We also had our own dinner entrees. Needless to say, I was stuffed!

Going out to dinner at Flying Fig. This was my stuffed acorn squash. It was amazing.

Going out to dinner at Flying Fig. This was my stuffed acorn squash. It was amazing.

Grabbing drinks with friends and coworkers downtown.

drinks!

drinks! part of the group

A trip to the West Side Market and Soupermarket. Pretty much my favorite way to spend Saturdays and I’m so glad B knows this 🙂

soup and bread at Soupermarket!

soup and bread at Soupermarket! (not pictured- apple fritter from the West Side Market)

Some shopping, getting my nails done AND seeing a movie! We saw American Sniper which was SO good but not the best birthday movie to see … it was sad on so so so many levels.

freshly done nails and tea!

freshly done nails and tea!

Enjoying my favorite salad at The Stone Oven. Yes, more food-related highlights. Confession: I’ve had this twice in the week we’ve been back … It has feta, couscous, tabbouleh, amazing croutons, roasted red pepper and chicken. And comes with more bread!

Jaina's Salad at The Stone Oven

Jaina’s Salad at The Stone Oven

Some runs, of course! I started off my birthday with 5 indoor miles (it was too icy and cold to be outside alone in my opinion) and realize I am slowly getting back into my running groove after our vacation. Because it was my birthday, B ran with my TWICE this week. An easy 3.75 mi run and then a not-so-easy (but should have been) 6 miler on Sunday. It was icy, there were patches of snow, and it was windy and cold. I was not having it and actually asked B if he wanted to turn around after 1 mile and try indoors, but he made me keep going. I had planned on doing 5k fast (as part of the Runs For Cookies Virtual 5k) but that didn’t happen. I still made it 5k+3 so I was happy in the end.

This week's  runs, courtesy Dailymile

This week’s runs, courtesy Dailymile

Enjoying a suite for the Cavs game – and they brought home a [big] win against the Charlotte Hornets.

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We ended the weekend with some reading and relaxing at a local coffee shop, a brisk (brr) nature walk (anything outside of downtown=nature walk) and then Sunday family dinner with my in-laws.

beautiful and snowy day for a run and walk

beautiful and snowy day for a run and walk

Some questions for you:

  • Do you make lists of things to do before a certain date/time? Or perhaps a list of things to do in a year? Or a bucket list? What’s on your list?
  • Any other winter babies? How do you spend your birthdays?
  • Tea or coffee? Both! Sometimes. I like coffee drinks if I need a boost, otherwise I just drink herbal tea.

 

WMJI Rebrands Itself (or has some fun during playoffs)

I listen to the radio in the shower every day – I can’t help it, I’m a shower singer. And I always to 105.7 in the morning. Last Monday, I kept hearing what I thought was a “Beeeeep” on the radio, as if someone had said an expletive. Which to me, didn’t make much sense – as more of a family-friendly program (with interviews with figures such as the director of the Cleveland Zoo) the Lanigan and Malone Show hardly ever have swearing. Was it a part of their “Monday Moaning” feature? Negative. So I ignored it, thinking I was hearing things.

 Then, driving into work, I noticed that each time the station was playing their recording of their jingle “Majic 105.7,” they beeped out the word magic. When they stated station related things, they said “Cavs 105.7” – and that’s when it hit me – they were rebranding themselves during the playoff games!

 I mentioned this to my boyfriend, and he looked at me like I was crazy. “Re-branding? You see things differently – not everything is a PR opportunity,” he said. “It’s just a cool thing they’re doing to support the Cavs.” 

While I’m pretty sure that the marketing people at WMJI weren’t sitting around one day during lunch and saying, “How can we do a mini-rebranding experiment during the Cavs playoffs?” Radio, like all forms of traditional media, can always use a little livening up and I still think this is a great opportunity for them to rebrand themselves. Why?

  • majic cross outFirst, “Cavs 105.7” is memorable and amusing. Using the “bleep” noise traditionally reserved for expletives is both noticeable and funny. 
  • Second, they’re creating an identity for themselves that their audience can relate to. They’re endorsing the Cavs, the team that the majority of their audience supports. I ‘m not saying that Cavs fans by association are now going to become WMJI fans, but having your audience identify with you is always a plus.
  • Third, this mini-rebranding is relevant and timely. The Orlando Magic are playing the Cavs RIGHT now (literally, I’m writing this post during halftime of the Cavs game), and this name change is occurring right now as well. Once the tournament is over, their name will probably go back to as usual.

 To read more about the temporary name change, you can read more about it at WKYC and the Cleveland Leader.

And check out their website (screenshot below) you can see it says “This Is A Majic Free Zone.”

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