Just less than a month ago, Twitter rolled out a new feature for a select group — the retweet function. I was lucky enough (somehow) to be one of the chosen few to see how it worked and test it out.  My first thoughts were, Cool- now I don’t have to copy and paste tweets over again that I’d like to retweet and What took them so long? I’ve been using twhirl’s retweet function forever!

The new retweet tool is almost unnoticeable at first. If you scroll over a tweet, a retweet icon appears. When you click on it, a pop up appears asking if you’d like to “Retweet to Your Followers.” Once you click okay, you’re done. The tweet is retweeted and posted from your account. Great, right? Ehh, not so much. While easy, this new function leaves no room for you to edit/modify/add your two cents to the tweet.  At first attempt, I thought to myself, how often do I reallllllly modify a tweet when I retweet? I told myself that the new function was great and that after a few days of getting used to it I’d fall in love.

Well, it’s about 20 or so days later (I think I first noted the new function around Nov. 10), and I just don’t like this function. I really really really wanted to – don’t get me wrong – but it just doesn’t work for me. The main reason? I can’t get over not being able to edit the tweet. One thing I like about Twitter is the fact that even if you see the same news story posted 10 times by 10 different sources, you almost undoubtedly get a different take each time (different headline, new hashtag, etc.) which showcase the user’s personality. I don’t like seeing a sea of sameness on my Twitter feed (which can happen now with the new Retweet function when Mashable tweets something cool and 10 people I’m following retweet it).

I know I’m not the only one who feels this way. I wonder when Twitter will take notice and make changes?