I’m so tired of people doubting social media. I’m tired of people judging whether or not it works or not wanting to use it “because it’s scary/uncontrollable/etc.” I mean really, if we stopped doing everything that was “scary” or only did things we could control, how boring would life be?

Cone, my old stomping ground (I interned there for a while), recently released a study that finally puts it all out there: Your clients WANT social media!

According to the 2008 Cone Business in Social Media Study, 93% of Americans believe a company should have a presence in social media, and 85% believe a company should not only be present but also interact with its consumers via social media.

The time has come people. These conversations are already happening. We can’t just ignore social media and hope it will go away. We can’t ignore YouTube, because of some of the questionable content on there, or ignore twitter because we find it “self-indulgent.” We need to be out there, listening and interacting with our clients and customers. The time is now.

More information on the findings of the study can be found here.