Food Friday- Pretzel Rolls for Thanksgiving

Happy Thanksgiving! Hope you all got to enjoy some stuffing, turkey and tons of pies and other greatness. This year, B and I got tasked with bringing rolls to Thanksgiving. Again! As you’ll remember, the last time we spent Thanksgiving with his family we were told to bring bread …. We made beer rolls, from bisquick, cheese and beer. My, how far we’ve come.

This year, we made pretzel and herb rolls – from scratch! (Yes, that means no bisquick) They came out AWESOME, especially the pretzel rolls – which is why I’m going to share the recipe with you! I used a combination of Alton Brown’s recipe, this recipe and this one to create a very easy pretzel roll recipe. There are just five things you need to do: make the dough, shape the rolls, poach the dough, glaze them and bake ‘em!

To make the dough:

  • 1 ½ cups warm water (not too hot, but warm to the touch)
  • 1 Tablespoon active dry yeast (1 package) – not quick rise
  • 2 teaspoons sugar
  • 4 ½ cups all-purpose flour
  • 2 teaspoons kosher salt
  • 4 Tablespoons unsalted butter, melted

For the poaching & glazing:

  • 1/4 cup baking soda
  • large saucepan of water
  • 1 egg, lightly beaten with a drop of water
  • pretzel salt  or kosher salt

First, make the dough!

Mix water and yeast in a bowl with a whisk. Let stand a few minutes until it foams up.

Add sugar, flour, melted butter and salt to water and yeast mixture. Combine until well-mixed. I used a whisk and mixing spoon to combine everything together – but if are lucky enough to have a standing mixer with a dough hook, it will take you half the time and a lot less man power!

Put the dough in a bowl that has about a tbs of olive oil spread out over the bottom – just enough to keep it from sticking. Cover the dough in a bowl with a clean towel for one hour while it rises. You’ll want to put it in a warm place (aka not the fridge) to help  it rise – I put mine in the oven (NOT turned on!)

After an hour or it’s risen to about double the size, punch it down to remove excess air.

Then, shape the dough into rolls.

Stretch the dough out into a large baguette-like shape. Cut the dough into 18-20 pieces, about 2 inches thick. Feel free to go larger if you want to use the rolls for sandwiches or anything more substantial – but remember you’ll have to poach them so make sure they’ll fit in your pan.

Shape the pieces of dough into small smooth balls. To do so, pinch the corners (from when you cut them) and pull them together in the center of the bread. Feel free to roll the bread between your hands to make a tight, smooth ball. I made them into smooth ovals.

Space evenly on the prepared sheet pans, pinched seam side down, leaving at least 1” between each roll.

Then poach the rolls.

In a large saucepan, bring 2 quarts of water to a low boil.

Add the baking soda and lower heat to a simmer.

Carefully slip the rolls into the boiling baking soda and water. Keep them in there for about a minute, making sure both sides are evenly poached. After a minute, remove rolls onto prepared sheet pans (I put parchment paper on mine but you can use a sheet with cooking spray or greased foil), pinched side down.  You’ll probably have to do this process a few times, depending on how many rolls you’re making and how big a saucepan you have.

Glaze and mark the rolls.

With a sharp straight edged knife, cut a slash on the top of each roll.

Lightly beat one egg and add a few drops of water. Use a brush to coat each roll with the lightly beaten egg.

Top each roll with a sprinkle of pretzel salt or kosher salt. I used kosher salt.

Bake the rolls.

Bake the rolls for 15-20 minutes at 400 degrees. When they’re dark brown and shiny- they’re done! Cool completely and enjoy : )

Did you try a new recipe this Thanksgiving? Was it an instant hit? Do share!

A Review Crew Review – Billy Elliot at Playhouse Square

This week, thanks to my participation in the Review Crew, I was lucky enough to catch a showing of Billy Elliot at the stunning State Theater of Playhouse Square.  If you haven’t seen the show yet, you should really buy tickets.  The choreography is stunning, and the children dancers are incredible. There’s a reason it won 10 Tony Awards, including best musical. In fact, there’s never a better time to buy tickets – I got an email from Playhouse Square today saying they’re having a super Cyber Monday online shopping event.

Before you rush to see it, however, I would recommend you do your homework and come prepared. It’s not a musical I’d necessarily recommend seeing blind. In order to have the best experience, here’s how to make sure you’re prepared before seeing Billy Elliot:

  1. Read up on your British miners’ history: Much of the play relies on the audience’s knowledge of key events in the British coal industry. The UK Miners’ Strike sets the stage for the play, and if you don’t see the movie ahead of time, or know about this historical event, you’re likely to be confused. What, you don’t know the 1984 miners’ strike like the back of your hand? Don’t worry, neither did I, seeing as it started before I was even born. So I read about it before seeing the play.  Don’t know where to start? Wikipedia’s entry can’t hurt.
  2. Come prepared to be wowed by the dancing, but don’t expect to be singing all of the songs on your way home. The dancing was amazing. Incredible. Breathtaking. [insert random synonym here] I mean, how often do you see a young boy tap dancing and jumping rope at the same time? I’ve never even seen that on DWTS! The music, however, failed to win me over. Don’t get me wrong, I enjoyed the music, especially the Expressing Yourself number (my favorite!) – but with a score by Elton John, I had hoped the mind-blowing dancing would be accompanied by equally contagious music.
  3. It may be filled with talented kid actors (I even heard that they have 50 20 children traveling with them for all the different parts) – but it’s not necessarily for kids. The plotline can be confusing (especially with the British history … see #1) and the play is filled with foul language – the majority of it coming from the young kids themselves! I wasn’t offended by any of the language (yes, there were even a few f-bombs), but I could imagine a mom taking her children to see the play worrying that her kids would imitate the children’s language. It’s definitely not worse than anything many shows on TV, but parents should be aware of the language coming from the young stars. (Side note – I heard the US version of Billy Elliot has been toned down significantly, so I can’t imagine what the language in the original British version was like!)
  4. Expect to be inspired and amazed by Billy … but don’t sleep on the other characters. Billy, played by Giuseppe Bausilio when I saw it, was amazing. ‘Nuff said. But I couldn’t keep my eyes off Jacob Zelonky who plays his friend Michael. He was my favorite character – not only was his character complex, but he was an amazing dancer and he completely stole the Expressing Yourself scene. And who could forget Billy’s dance teacher, Mrs. Wilkinson? The part of Mrs. Wilkinson was played by Tony Award-winning Faith Prince, who received loud applause the moment she stepped on stage. Her singing, dancing and overall presence was incredible – you won’t be disappointed.

The Changing Face of a PR Pitch

As a PR pro, I’m constantly pitching the media. Writing an email. Follow up call. Follow up email. Writing an email. The cycle is never ending, and unfortunately, sometimes I feel like a telemarketer calling to follow up on a media event I sent a week ago. “Hi, just calling about the XYZ event tomorrow? … What’s that, you want me to send the info again? … You’re on deadline? …” Click.  Sometimes, I can’t help but wonder — is this really the best way to get my story told to journalists? And I know I’m not alone – I’ve heard horror stories from my colleagues in PR and in the media about follow up calls gone wrong (any angry journalist is a force to be reckoned with!) and PR pitches that just plain stink. So what’s a PR pro to do when 80% of journalists still prefer to be pitched via email?

Pitches are changing day by day and I couldn’t help but bookmark, tweet about, email, share, etc. a fun PR trend that came up in my Ragan Daily – personalized, video pitches. This week, Ford released personalized video pitches to share their Ford Focus Global Test Drive Campaign with influential industry reporters. The videos not only show off the product and its features, but are meant to be embedded and shared with their readers. As Scott Monty, Ford’s director of global social media said (the bold formatting was put there by me for emphasis):

“We decided to use personalized video invitations for the Focus Global Test Drive because we wanted to be sure we had the attention of the high-level influencers we wanted to reach. Moreover, we wanted to be sure that it would be in a format that they could easily share with their readers. We believe that video is one of the most personal and intimate ways to communicate online …”

Check a video pitch below and the full story on this blog post.

What do you think? Are video pitches the way of the future? And what about other social media pitches – have you used social media (Twitter, LinkedIn, etc.) to pitch a blogger or member of the media? Has it worked?